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This project is focused on concept driven content and visual direction.
Here, I explored how strong aesthetics and minimal storytelling can shape a brand’s identity. Instead of relying on heavy messaging, the content is built around visuals, mood, and consistency creating a recognizable and intentional presence.
My role was to curate and develop the overall direction: selecting references, defining the visual language, and translating that into cohesive posts that feel part of the same universe.
This type of work reflects my approach to branding not just designing individual pieces, but building a clear identity that can live across social media and connect with a specific audience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Nice work
Sphynx or Markhor?
Two very different logo directions, built for the same brand.
One speaks to where the brand comes from.
The other speaks to who the brand is for.
Both had a reason to exist. Only one could define the identity effectively.
Which one do you think the client chose?
And if you’re curious about the thinking, debate and decisions that led to the final direction, I’ve broken down the full story in this post.
5 voted
56%
4 voted
44%
9 votes
Closed
Markhor for me. The Sphynx is the cooler illustration, but the Markhor can carry a whole brand system without getting tired. One is a mascot, the other is an identity.