How I designed the NEW Waylight landing page (and fixed their brand perception).
🚨 THE PROBLEM:
Waylight is a great tool that helps creators sell on social media. But, they had outgrown their old website. It no longer matched their top-tier status in the industry.
🚨 HOW I FIXED IT:
➡️We studied competitors to see what going on.
➡️After that, I changed the heavy, dark background to a bright, clean, and soft design. The site felt more modern and friendly.
➡️ I moved the actual product visual right up into the hero section. Customers can now quickly spot features like Memberships, Tickets, and Tips without scrolling.
🚨 THE RESULT:
The founder, Dmytro, said the new design "exceeded our expectations."
A website should never just look pretty. It should help potential customers understand your product amongst other things.
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Really liked how these designs turned out!
Explored a concept for AI SaaS product, focusing on a clean interface and a simple, intuitive chat experience.
Tried two different layout variation for the hero section.
Which would you like?
I like the second layout more — the headline "Your ideas deserve an intelligent partner" + the chat preview below makes the AI feel real and easy to use immediately. The first one is also clean, but this one sells the product faster.
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
First impressions happen in seconds. We made them count.
A landing page should do more than look good. It should tell a story, build trust, and make the next step feel natural.
We brought together bold visuals, thoughtful layouts, and clear messaging to create an experience that keeps visitors engaged from the first scroll to the final click.
Good design catches the eye. Great design gives people a reason to stay.