A little bit of a quicker one today because my real-life dog just had surgery, but she's actually part of my inspiration for this challenge (and a lot of other things), so I still wanted to share the character I created today.
Here's a little speedrun of the creation process. Plus a picture of my real-life pup when she was just a wittle baby ❤️ Hope you like it!
The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.