Okay so I need to talk about how I'm making UGC ads now, because it's honestly kind of ridiculous how easy this has gotten.

If you've ever tried to get UGC ads made, you know the pain. Booking actors, briefing agencies, waiting days, paying way more than you wanted to. I used to think that was just... the cost of doing business. Turns out it's not anymore.

Here's what I've been doing instead, the whole thing runs inside one Claude conversation. No creative tools, agency, or ten tabs open at once. Just two connections: Meta and Arcads.

Let me break down how it works.

Step 1: Research first, always Before generating a single ad, I use Claude and other Premium tools to pull my top performing ads from the last 30 days, then search the web for what's currently working best in my product category. What creative formats are getting impressions, what hooks are driving engagement, and what patterns keep showing up in winning ads.

And this is the step almost everyone skips. It's exactly why so many AI-generated ads flop, people jump straight to generation with zero signal on what actually converts. Research first means your first test isn't a guess. It's informed.

Step 2: Turn research into scripts Once I've got the research, I hand it to Claude with a specific brief: act as a senior performance marketer, here's my product, here's who it's for, here's the platform. Then I ask for scripts built around real pain points, hook, problem, solution, proof, CTA, all timed out. And I get Claude to score each one and only keep the ones that actually hit.

This part used to take me hours of back and forth with a copywriter. Now it's minutes.

Step 3: Generate the actual creative So this is where Arcads comes in, it's basically got every major AI video/image model in one place, so I'm not paying for five different subscriptions. I generate an actor image first (with my product reference attached so nothing gets weird or off-brand), approve it, then turn it into a video with the script from step 2 dropped straight in.

Small tip that saved me a lot of wasted spend: always fix issues at the image stage, before it becomes a video. It's way cheaper, and way faster.

Step 4: Launch without leaving the chat Once the videos are ready, I'll upload them straight to my Meta account through the same conversation. Then I just tell Claude what I want, campaign objective, budget, targeting, in plain language. No Ads Manager or manual setup.

And here's the part that actually changes how you test: after a few days, I just ask Claude which ad is performing best and to show me why. It pulls the live data and explains it in plain English. No exporting reports, no spreadsheets.

Step 5: Double down Once I know the winner, I ask for more variations of it, same actor, new scripts and the loop just keeps going. Every single round gets a little smarter than the last.

The honest truth is this doesn't just save time, it changes the economics entirely. You're not paying agency rates, you're not waiting on turnaround times, and you're testing with actual data. If you're not at a scale where an agency makes sense yet, this is genuinely one of the best ways to get high output without needing a big team or a big budget.

Don't forget to hit follow, I'm breaking down a new ad strategy or workflow every week, and you don't want this to be the last one you catch. 👀