Great example of how the right mix of Search, Shopping, and Performance Max can turn paid traffic into measurable revenue. A 3x ROAS is a strong outcome—especially for a Shopify shoe brand.
I also created a CRM designed around the agency’s sales workflow.
The CRM includes:
Executive dashboard with sales indicators
Lead management and qualification
Kanban sales pipeline
Customer and WhatsApp conversation management
Marketing campaigns and message templates
Travel package catalog
Sales goals and agent performance reports
Together, the two products create a complete customer journey: from discovering the agency and requesting a quote to managing the negotiation and closing the sale.
The project was built with Lovable using real business information, real operational needs, and the agency’s existing visual assets.
Interesting result. It’s a good reminder that testing different creative formats can make a noticeable difference in both CTR and engagement. Would be interesting to see how the poster-style ads perform over a longer period.