CreatorSetup

Helping content creators achieve professional results with the gear they already own.

Content creation has never been more accessible. Every day, creators invest in cameras, tripods, microphones, lights, gimbals, and other equipment to improve their content.

However, owning equipment doesn't automatically translate into great results.

Most creators struggle with questions like:

Where should I place my lights?

What camera angle works best for my space?

How should I position my equipment?

What kind of outcome can I realistically achieve with the gear I already have?

Current solutions often rely on generic tutorials that fail to account for individual environments, available equipment, and content goals.

The Problem

Creators spend hours experimenting with setups, watching tutorials, and rearranging equipment before finding something that works. This creates a significant barrier for beginners and slows down the creative process.

The Solution

CreatorSetup is an AI-powered setup planning experience that helps creators generate personalized content creation setups based on:

Their content type

Their workspace

Their available equipment

Their desired outcome

Users select their content category, define or upload their workspace, choose the equipment they already own, and receive a customized setup recommendation showing how to position equipment and what results they can expect.

The goal is not to recommend more purchases.

The goal is to help creators maximize the equipment they already have and achieve professional-looking results regardless of their experience level.

Built with Figma Make & Figma Weave

This project was created using Figma's latest ecosystem of tools.

Figma Make was used to rapidly transform ideas into an interactive product experience, allowing me to design, prototype, iterate, and refine the complete user journey from onboarding to setup generation.

Figma Weave was used to create and generate visual assets, helping bring the product experience to life through high-quality imagery and creative exploration. These assets were integrated throughout the experience to better communicate setup recommendations and expected outcomes.

The workflow included:

Problem discovery and solution framing

User flow design

Interactive prototyping with Figma Make

Visual asset generation with Figma Weave

Recommendation system design

Experience refinement and iteration

By combining Make and Weave, I was able to move from concept to working prototype while maintaining a cohesive visual experience.

Impact

CreatorSetup lowers the barrier to entry for content creation by giving creators practical, personalized guidance instead of generic advice.

By removing the guesswork from equipment placement and setup planning, creators can spend less time troubleshooting and more time creating.

Project Links

Live Prototype: https://creme-arrow-06022670.figma.site

Figma Community File: https://www.figma.com/community/file/1648729863850302682/creatorsetup

Awesome project. Actually very useful. But how did you do your video? 😊

How many potential clients has your website lost over the years? One of my clients, a board-certified clinical psychologist specialising in ADHD, autism, and learning disorder assessments, had a website for years but received very few enquiries through it. We redesigned the website with a focus on trust, user experience, and conversion. No AI-generated layouts. Just thoughtful design built for real people looking for help. Then we started SEO, targeting the main keywords their ideal clients actually search for. No Google Ads. No social media campaigns. Just SEO. Five months later, the website generated 112 enquiries through the contact form alone. That doesn't include phone calls or email clicks. The service didn't change. The website did. For many businesses, the biggest opportunity isn't spending more on marketing. It's fixing the website that's quietly costing them leads every day.

112 form submissions in 5 months without a single ad spend is the kind of result that makes the value of good design undeniable. The clinical psychology niche especially relies on trust, and the website being the bottleneck makes total sense.