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Startups are making a serious mistake.
They invest heavily in building their product but barely invest in how they present it.
Your landing page is often the first impression a potential customer has of your business.
And in a market flooded with generic AI-generated websites, looking like everyone else is a problem.
When a website feels generic, lacks credibility, or fails to communicate its value, people have less reason to trust it.
Some won't even bother exploring the product. And that could be costing you conversions.
Design isn't just a cost.
It's an investment in how people perceive your product and whether they trust it enough to take action.
You don't necessarily need to hire a designer.
You can learn to do it yourself.
But whatever you choose, don't treat your landing page as an afterthought.
Building a great product matters.
Making people believe in it matters, too.
The part founders miss is that it’s not usually a budget decision. Product work feels like progress you can measure, design feels like taste you can’t, so it gets pushed. Worth adding that generic isn’t the only failure mode either. A beautiful page that still doesn’t say what the product does loses the same visitor.
The network for creativity
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I designed and built the website for The IBT Group, a process transformation consultancy from Australia. 30 years in the field, 37 countries, more than 6,000 people trained, and clients like PepsiCo, Rolls-Royce and HSBC
They came with an AI-generated draft: one long page that took five minutes to read and showed every service at once. For a company that sells clear processes, the site did the opposite
The idea is structure cut out of chaos. The hero runs a film of frosted glass channels carved through rough stone that turn into a top-down process map, and the headline ends on "Purpose. Speed. Integrity." in an italic serif
Before that I tried a dark version with a dotted globe and a light one with a night city photo. Both looked like every other consulting site, and the second left me one thing to keep: the serif accent
On the live site Process Mining is a pinned block whose tabs switch as you scroll, the Lean Six Sigma belts run from White to Diamond, and each solution got its own page instead of a paragraph on the home page
Live site: theibtgroup.com
Vladyslav, this is super clean work! Transforming an AI-generated long page into a proper site for a 30-year consultancy like The IBT Group is no small task. Love the "Purpose. Speed. Integrity." direction - feels very premium and matches clients like PepsiCo and Rolls-Royce....
Redesigning an athlete-development app used by 300K+ players. Part 1: the player home.
Clean hierarchy on that player home
What if Contra had launched in 1999, and again in 2001? 🐐
I sent the community feed through two eras: a Netscape portal with banner-ad challenges, a visitor counter for upgoats and a buddy list instead of DMs, and a Flash-era collective with a thumbnail wall, a contests ticker and tiny pixel type.
Kept: the three-zone layout, the Create button, the goat. Changed: soft cards became bevels and hairlines, Trending became Hot Topics, DMs became an AIM window.
Both eras are live and switchable here: Website time machine . Also pictured: Contra meeting the early web.
Which site should I send back in time next?
This is insanely creative Révolté! Love the 1999 Netscape portal concept with the visitor counter and buddy list 😂 The Flash-era 2001 version is pure nostalgia. The website time machine idea is brilliant!