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This project is based on a true story, portraying the struggles of a musician in the Soviet Union. It is a history-inspired classical music short video that illustrates how, despite severe restrictions, he managed to have his work recognized.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Human by Design
This project explores the relationship between human creativity and AI—not as competitors, but as collaborators.
Rather than creating a fully AI-generated film, I focused on documenting a real creative workflow.
The screen recordings of ChatGPT and Envato are real, and most of the visuals were created using Envato Elements assets. AI was intentionally used for only a small number of cinematic shots to support the narrative, while the creative direction, research, prompt development, editing, and storytelling remained human-led.
ChatGPT served as a creative collaborator throughout the project, helping me refine the concept, structure the narrative, improve prompts, and strengthen the overall story.
The goal wasn't to show what AI can create alone—but what humans can create when they know how to direct it.
Proud to submit this project for the Envato × Contra AI Creative Challenge.
#HumanByDesign #Contra #Envato #AI #CreativeDirection #PromptEngineering #DesignProcess #GenerativeAI
Great work
AI Spec Ad
This spot was created entirely using AI tools, from start to finish — no cameras, no actors, no shoot.
It began with a base image generated in ComfyUI, building out the visual concept of "Sleep Analysis" — a human face transformed into a data dashboard, with sleep metrics, heart rate, and apnea alerts layered directly onto the skin, as if technology could read the body in real time.
From that image, the motion and narrative were built in Seedance, animating each interaction: the tap on "Sleep Score" that triggers a purple-and-orange gradient of light, and the cut to "Sleep Apnea," where everything goes dark and a scanning light sweeps across the face as she sleeps.
The result is an exercise in AI-driven creative direction — showing how a product campaign, in this case built around the concept of wearable-free sleep tracking, can be fully constructed using generative models, from the first frame to the final animated piece, while maintaining visual consistency, cinematic lighting, and a clear narrative in just 15 seconds.
No humans were filmed. No locations were rented. 100% AI, from image to video.
This looks fantastic
One year apart. Same challenge. Very different AI.
This year: around +90% AI used in the production.
Last year: around 40% AI used in the production.
Which film works better — and why?
9 voted
60%
6 voted
40%
15 votes
Closed
Going from 40% to 90% AI in a year is a huge jump. What changed most in your actual workflow, is it mostly generation now or still a lot of manual compositing on top?