Chris P. - Digital Marketing Specialist | ContraWork by Chris P.
Chris P.
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Chris P.

I turn marketing problems into clear growth plans

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Seattle, USA

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Seattle, USA

Cover image for Theatre33 — Marketing Strategy &
Theatre33 — Marketing Strategy & Audience Growth Project overview Theatre33 is a multilingual theater organization serving the greater Seattle community. My work focused on building a stronger marketing presence, increasing awareness of productions and programs, and creating a more consistent connection between the theater and its audiences. My role I developed and executed marketing strategy across digital channels, combining brand positioning, campaign planning, content, social media, email marketing, advertising, website management, community outreach, and performance analysis. What I worked on • Marketing strategy and campaign planning • Brand positioning and messaging • Production and event promotion • Social media strategy and content • Email marketing and audience communications • Meta and Google advertising • Website content and optimization • PR and community outreach • Audience development • Marketing analytics and reporting The challenge Theatre marketing has a short sales window. Each production needs to reach the right audience, communicate why the experience is worth attending, and convert awareness into ticket purchases—often with limited budgets and resources. The approach I created integrated campaigns around individual productions while strengthening the Theatre33 brand as a whole. Rather than treating social, email, advertising, website content, and community outreach as separate activities, I connected them around consistent messaging and clear audience journeys. The outcome The work helped Theatre33 build a stronger digital marketing foundation, expand awareness of its productions, strengthen audience engagement, and create a more repeatable approach to promoting future shows.
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