Izu Amadi
Bridging business goals and user experience.
Profile in progress
Izu is building their profile!
After seven years as an OPay user, I noticed the platform's operational excellence had outpaced its brand perception. This speculative rebrand explores how visual maturity (restraint, hierarchy, and tonal flexibility) can close the gap between what a product delivers and what users believe it's capable of.
Read the full case study: https://medium.com/@amadi.izu/when-success-becomes-the-problem-opay-and-the-question-of-institutional-trust-cc934dec4483
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Approved brand direction for Dogu, an app looking to bring something fresh to the UI / UX space.
More soon. 👀
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