Chelsea Herrick
Senior Copywriter specializing in ecommerce & entertainment
New to Contra
Chelsea is ready for their next project!
Product Launch Social Copy
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A quick script for Crunchyroll's Season of Surprises promo. We wanted to play on that nostalgic holiday feeling of waking up to presents under the tree, and finding exactly what you wanted.
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I developed the messaging for this collab with Crunchyroll and soccer star Lisandro Martinez. It was a 3-week campaign for both US and EU with placements for social, owned, and lifecycle including sms and email. The idea was to lean into his nickname, The Butcher, and his story as a soccer warrior to appeal to both anime and soccer fans.
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Some short, long form, and paid social posts written for House of Marley.
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