Charles Poladian
Senior copywriter with 10+ years of experience.
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A strong brand like OIKOS needs strong copy. As a Copywriter & Storytelling Strategist for Danone, one of my main responsibilities was to be the storytelling lead for OIKOS.
I worked with the brand team to lead copy development from product inception all the way through to product launch. I collaborated with brand, integrated marketing, and design teams to develop promotional, packaging, and social copy. All of this was built on a strong tone of voice foundation that I developed.
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Talk about fierce! As a Copywriter & Storytelling Strategist for Danone, one of my main responsibilities was to be the storytelling lead for Light + Fit.
This was an important time as Light + Fit was undergoing a bold, modern refresh. As a copywriter, that meant a lot of words across multiple platforms. I worked with the brand team to deliver copy for the website update including landing pages, purpose page, and for every product page. I also collaborated with brand, integrated marketing, and design teams to develop promotional, packaging, and social copy.
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As an E-commerce copywriter, I optimized and increased Amazon performance across Unilever's portfolio of brands. From Food and Refreshment to Beauty and across all Amazon formats, including supplementary images, enhanced content, and landing pages.
My role as an e-commerce copywriter required working on multiple brands and seamlessly switching voices and platforms while ensuring consistency.
Promoted to Senior Copywriter and helped oversee copywriting production and worked with copywriters in India, Mexico, South Africa, and Toronto. That work included guideline development, keyword research, training new copywriters, and reviewing, developing, and approving copy.
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As Senior Copywriter for PFU, I was tasked with revealing the humanity behind the scanner.
Across ScanSnap, Ricoh Document Scanners, and HHKB, I led campaign and monthly content development that translated product features into meaningful benefits. The work went beyond digitizing documents and focused on why people scan in the first place, preserving what matters most.
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