Celso Mateus
Designing bold brands & playful motion.
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Developed the visual identity and content strategy for Venezuelan DJ Babatr’s debut in Brazil, hosted by Clube Mariposa. The project included a main animated Reels (Hero Motion) and a series of individual assets for each artist on the lineup.
The visual aesthetic sought to translate the essence of Raptor House, a subgenre created by Babatr in the communities of Caracas. The identity reflects the complexity and liveliness of this culture, merging Afro-Venezuelan drum roots with 90s techno energy, resulting in a vibrant and urban communication.
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Art direction and cover design for DJ/producer Crazed’s EP "FUNDAMENTO." The vinyl-inspired artwork features a cartoon character wearing the artist's signature bucket hat, with a hypnotic third eye reflecting the project's acid, breakbeat, and house vibes. The creative process blended digital art with manual collage textures, finalized digitally to match the EP's experimental sound.
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This motion design piece for the Skin Stick foundation was developed for Social Media and Paid Media campaigns (Meta and Google Ads), targeting both conversion and brand awareness. The animation mimics smartphone interfaces, such as stories and chat apps, reimagined within the Skin Stick visual identity to create a relatable, native feel for the user.
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3D Animated Poster & Visual Identity | "Britadeira": Event Developed the official 3D animated poster and full visual identity for the "Britadeira" event. Heavily inspired by Tokyo's drift and racing culture, the project also included a complete set of social media assets to ensure a cohesive and high-energy brand presence.
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