My role. **Ghostwriter (Thought Leadership) & PR Specialist**
Ghostwritten thought leadership article developed for an executive in the energy sector and published on CNN Infra as part of a strategic PR initiative.
I was responsible for developing the content angle, writing the full article, and aligning the messaging with the company’s positioning and communication goals. I also supported the media relations strategy that contributed to securing publication in a top-tier industry outlet.
The project helped strengthen brand authority, increase market visibility, and position the executive and company within relevant industry discussions.