In early October, I teamed up with the owner of Gilded Spray Tans to brainstorm a wellness night for Gilded's top customers, and women in Raleigh who love wellness just as much as we do.
Over the weekend, Gilded successfully hosted the first Evening Edit!
Created this reel for the brand recapping the event!
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Produced a 45-second TikTok for Dogwood Dentistry showcasing their amenities, whitening system, and digital scan technology.
Focused on narrative flow, brand atmosphere, and highlighting the experience in an elevated, editorial way.
I help beauty and wellness brands translate their in-person experience into content that converts and builds community.
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Running on Espresso Martini's and Espresso Tans ✨ UGC for Gilded Spray Tans.
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A few snapshots I did for Gilded Spray Tans. I led styling and photography for the rollout of new products. We had so much fun playing into food sensory that has taken over beauty marketing!
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I loved contributed to the debut release of Deco Park, shaping their first visual identity through modeling, creative collaboration, and campaign storytelling.
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A self-directed fashion production featuring wardrobe from Hellbent. I selected Heights Hotel (Raleigh, NC) for its golden-hour cinematic architecture and built a shot list emphasizing soft light, portrait-style framing, and intimate composition.