Candice Smith - Data Visualizer | Contra
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Candice Smith
Freelance Graphic & Web Designer | Branding & Digital Design
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Candice is ready for their next project!
Johnson City, USA
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Johnson City, USA
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I created a sales data visualization for Donut Bytes to communicate product performance and monthly sales trends in a clear, accessible format. The project organizes sales data into visual comparisons of the most and least popular flavors, along with a monthly sales trend. I focused on typography, hierarchy, layout, and visual consistency to make the information easy to understand while maintaining a cohesive brand presentation.
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A premium beverage brand concept focused on creating a sophisticated yet approachable visual identity. I developed promotional visuals that combine refined typography, lifestyle imagery, and a warm, editorial-inspired aesthetic to communicate the brand's personality. The design focuses on creating a polished campaign look while keeping the messaging clear and engaging. I used composition, typography, imagery, and brand details to create a cohesive visual that could translate across digital marketing and social media.
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I developed a playful and approachable visual identity for Scoop Shoppe, an artisan creamery. The design combines bright colors, friendly typography, and custom illustrations to create a cohesive visual style that feels inviting and memorable. The project focused on creating promotional graphics that could communicate the brand's personality while clearly highlighting its products and call to action.
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A social media graphic designed to capture attention with a bold headline, strong visual hierarchy, and engaging messaging. The design was created to communicate the key message quickly while maintaining a polished, professional visual style.
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