Stone flat is a concept brand imagined as a curated stone library—focused on the quiet beauty of natural stones rather than traditional luxury or ornamentation. The identity explores a grounded, tactile aesthetic designed to resonate with collectors, creatives, and slow-living enthusiasts who value material, texture, and meaning.
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This brand identity concept for a vintage journal brand was developed through a guided exploration process where I defined the brand’s personality, target audience, and product category, then used AI tools to generate visual directions. I refined, curated, and finalized the identity to ensure coherence, premium positioning, and real-world usability.
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I worked on a brand identity concept for a skincare brand. The theme and vibe are clean and minimal, with a citrusy color palette.
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I created a Brand IdentityConcept for a Premium Makeup Brush Brand
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