Developed go-to-market strategies for new product launches including ICP definition, positioning development, messaging frameworks, and channel strategy.
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11
Worked with companies to clarify brand positioning, refine messaging, and identify growth opportunities through competitive analysis and strategic positioning frameworks.
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15
Led North American marketing strategy for an infrastructure SaaS platform serving utilities and asset owners, translating complex technical products into clear positioning and demand-generation programs.
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21
Early operator in a hypergrowth supplement company. Redesigned supply chain operations and launched a flagship product that generated multimillion-dollar revenue.