Theme page that I’ve built from 0 by understanding what moves my target audience - ambitious girls and women who want to grow into the best version of themselves.
By understanding my audience and what works on social media I’ve been able to create consistent viral moments with multimillion reach at least once per month.
Through consistent branding, posting and high numbers in all metrics (shares, comments, likes), I’ve been able to grow @thatinsideoutglow (https://www.instagram.com/thatinsideoutglow/) 1.5+k subscribers list for my newsletter and a digital products business.
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After successfully running and monetizing my theme page, in 2025, I decided to start my personal brand as well.
My main focus is overcoming procrastination and building sustainable discipline.
My goal through @thebozena is to activate people. It’s not just about the numbers (although they do help), my goal is to express something they feel but haven't articulated, and bring my uniqueness to it.
I believe that’s what makes people follow instead of just scrolling by, reply to your stories, engage, and eventually convert.
And to do that, I combine trends, storytelling content, low effort reels, aesthetic carousels, trial reels - and I believe all of those are necessary to utilize the algorithm.
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Theme page that I’ve built from 0 by understanding what moves my target audience - ambitious girls and women who want to grow into the best version of themselves.
By understanding my audience and what works on social media I’ve been able to create consistent viral moments with multimillion reach at least once per month.
Through consistent branding, posting and high numbers in all metrics (shares, comments, likes), I’ve been able to grow @thatinsideoutglow (https://www.instagram.com/thatinsideoutglow/) 1.5+k subscribers list for my newsletter and a digital products business.
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I worked a big influencer to manage page for their startup app and grew the page from 200 to 2k followers in 2 months.