Freelancer Spotlight with Fatima Zehra

What was the reason you decided to go Independent?

After working for several startups and small companies, I realized that no matter how great the role and the company were, it wouldn’t be enough for me to fully realize my potential as a remote creative & strategist.

I wanted to be able to work on projects that allow me to continuously push my boundaries as a creative, while also having control over my schedule. I also wanted to travel and have some extra time to invest in passion projects on the side.

Thus, in 2018 I decided to go on my own and create my dream role myself by starting my creative studio - I haven’t looked back since 😊

How did you learn social media marketing and branding?

I graduated from university with a bachelor’s in commerce, specializing in marketing. I then went on to study design for my second bachelor's degree, which led me to want to merge my educational background in design and commerce. Branding and social media have been the magic zone for me, allowing me to exercise my passion for design, as well as utilize my knowledge and expertise in marketing and communication.

How do you get inspired?

Pinterest is my happy place when it comes to finding and retaining inspiration for creative projects. Additionally, I have a very small circle of talented friends whom I consult and talk to on a regular basis to hash out ideas and brainstorm creative concepts for fun.

I find that creativity is seldom brewed in isolation, therefore it is important to keep looking for inspiration not just on social media and digital spaces but by also connecting and interacting with other creatives.