Bhavik Kakka's Work | ContraWork by Bhavik KakkaBhavik Kakka
Graphic Designer/Brand Designer
Redesigning iconic packaging is always a fun challenge 🍦
Took a shot at reimagining Amul Ice Cream packaging with a more modern, bold, and shelf-catching visual style while still keeping the nostalgic essence alive.
Would love to know your thoughts on this. Designed a timeless logo for a jewellery brand that blends luxury, minimalism, and modern aesthetics. From concept exploration to the final mark, every detail was crafted to reflect sophistication and premium craftsmanship. n this quick design breakdown, I talk about how Spotify’s new logo direction feels bolder, louder, and surprisingly nostalgic — bringing back a distinct 2000s-era visual energy. It’s a taboo-breaking move for a global tech brand, stepping away from the ultra-minimal trend while still keeping Spotify’s instantly recognizable identity intact. Reimagining the packaging experience for ☕️
For this redesign concept, I explored a cleaner and more modern sachet design while keeping the brand’s bold, youthful coffee identity intact. The goal was to make the packaging feel more modern, shelf-ready, and instantly recognizable in a crowded market.
A quick creative experiment blending branding, packaging and visual storytelling.