For the 2018 FIFA World Cup, Beats launched their ‘Made Defiant’ Campaign. With a sponsored athlete for each major team, our task was to support and promote

Build upon the creative direction of ‘Authentic Application’ in order to shape a modern and premium vision for Dove Skin Cleansing product stills.

Our brief was to capture an emerging artist whose perspective and story would resonate with, and expand, Beats’ audience.