Market Mavericks website
For this experience at PiP World (https://pip.world/?utm_source=chatgpt.com), I collaborated closely with the UI and product design team to help shape the platform’s visual identity and user experience. I created illustrations, character designs, and motion assets for the website, contributing across different stages of the creative workflow from concept development to final visual execution. My work focused on building a cohesive and engaging world for the gamified atmosphere.
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Gold Rush illustration project, I led the creative direction and designed immersive branded rooms within the game environment. My role covered the entire visual development process, including ideation, sketching, room layout design, and detailed illustrations to establish a strong and engaging atmosphere for each brand space. In collaboration with an animator, we brought these environments to life through motion and animated interactions, creating dynamic in-game experiences that aligned with the project’s playful and visually rich identity.
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Market Mavericks Product Introduction
I created a cinematic product introduction video focused on strong visual storytelling and rhythm-driven motion design. I developed the scene designs, overall visual direction, and typography system to showcase the product in a bold and engaging way, making sure every transition and animation flowed naturally with the music to create a cohesive and high-energy experience.