Habeeb Lawal
Hybrid Video Creator | Real-Time Filmmaking + Generative AI
Before I built AI video ads, my entire school voted me to serve as Labour Prefect.
The role was simple in theory: make sure students followed the rules, kept the environment clean, and actually followed through on the work.
I took it seriously enough that I graduated as the most active prefect at my school.
That same mindset shapes how I work today.
When I build an AI ad, I care about the part that happens after the first impressive generation.
The re-render because one frame feels slightly off.
The revision because the copy doesn't sound like the brand yet.
The extra check before delivery.
The follow-through after the project gets difficult or tedious.
The flashy 95% gets attention.
The boring 5% builds trust.
That's the standard I bring to the creative work I do.
Creative thinking gets the project moving.
Follow-through is what makes people comfortable trusting you with the next one.
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your skincare product doesn’t need another pretty post.
it needs a story that makes someone stop and think, “I want that.”
static images can show the product. video can show the problem, the desire, and the transformation.
that’s what I create for skincare brands: cinematic short-form ads designed to make products feel more desirable.
this is a concept I created for HERBEAUTY.
If you have a skincare product that deserves a stronger story, DM me “AD.”
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Making the ad was the easy part.
Deciding what people should remember...
That took longer.
If your brand needs this kind of thinking, my DMs are open. #aivideocreator
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I wanted to create a pizza ad that felt like more than just showing pizza.
So I focused on the moments around it.
A boring evening.
The excitement when it arrives.
The memories created around the table.
Most people see the final ad. The real story is how it got there.
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