Awomolo Funmilayo's Work | ContraWork by Awomolo Funmilayo
Awomolo Funmilayo

Awomolo Funmilayo

Email Automation & Lifecycle Marketing Specialist | Email Gr

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Followed by Kaeto O and Victor A

Abuja, Nigeria

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Abuja, Nigeria

Cover image for Complete newsletter template system built
Complete newsletter template system built for GOLDNEWS - Weekly Newsletter + Segmentation + Templates + Analytics.Complete newsletter template system built for GOLDNEWS - Weekly Newsletter + Segmentation + Templates + Analytics. System Overview: 3 Templates Ready - Last updated 2 minutes ago - Avg. Open Rate: 42.3% (+4.1%) - Click Rate: 9.8% (+1.2%) - Total Sent: 12,847 - Active Segments: 5 Templates Included: Weekly Digest AUDIENCE: ALL SUBSCRIBERS - Weekly Subject: Your Weekly Roundup - October 14, 2024 Content: Industry Trends Q4 Market Outlook / Top Article 5 Strategies to Boost Engagement / Upcoming Webinar on Audience Segmentation Goal: Weekly value + retention New Subscriber Onboarding SEGMENT: NEW SUBSCRIBERS - Automated Subject: Welcome to Gold Tier - Thanks for Joining! Content: Get Started Complete Your Profile Setup / First Tip How to Personalize Your Content / Resource Download Your Starter Guide Goal: Welcome → Educate → Activate VIP Offers SEGMENT: VIP CUSTOMERS - Priority Subject: Exclusive VIP Access - Special Offer Inside Content: VIP Deal 25% Off Premium Plan Limited Time / Early Access New Feature Beta / Concierge Support Book Your 1:1 Strategy Session Goal: High-ticket conversion Each template has Preview Email, segmentation logic, and scheduled delivery. This system lets clients send 3 emails per week in 10 minutes — I build the templates once, they run forever.
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Cover image for Client-facing weekly reporting system I
Client-facing weekly reporting system I include with every $200/mo campaign retainer — Week of Oct 7-13, 2024.Client-facing weekly reporting system I include with every $200/mo campaign retainer — Week of Oct 7-13, 2024. Top Metrics: SENT: 5,000 (+8.2% vs last week) OPEN RATE: 45% (+3.1% vs last week) — 2,250 opens — Target: 40% — BEAT by 5% CLICK RATE: 5% (250 clicks — CTR of opens: 11.1%) REVENUE: $850 (+12.4% vs last week) — Avg. $3.40 per click Weekly Performance Trend: Open rate trend Oct 7-13 — Peak day Thu Oct 10: 48% open rate — 52 clicks — Clear growth from ~30% to 45% EOD. Top Campaigns This Week: Fall Promo - Newsletter: 2,100 sent / 48.6% open / 5.7% click / $420 revenue Product Launch - Early Access: 1,500 sent / 45.0% open / 5.0% click / $300 Re-engagement - Lapsed Users: 900 sent / 40.0% open / 3.9% click / $90 Welcome Series - New Subs: 500 sent / 39.0% open / 4.0% click / $40 Total: 5,000 sent / 2,250 opens / 250 clicks / $850 revenue Every client gets this Google Sheets dashboard live — 4 tabs: Dashboard, Campaigns, Audience, Metrics. 100 cells, 4 of 4 metrics on track. This is what makes me different — I don't just send emails, I report revenue weekly.
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Cover image for Live performance dashboard for 7-Email
Live performance dashboard for 7-Email Automation system — Flow ID: FL_7EM_AUTO_0924 — Status: LIVE — Last 30 Days.Live performance dashboard for 7-Email Automation system — Flow ID: FL_7EM_AUTO_0924 — Status: LIVE — Last 30 Days. Key Metrics: Flow Revenue: $1,230 (+18.4% vs last 30 days) Placed Order Rate: 45% (272 orders / 605 entered) Delivered: 2,683 (98.2% delivery rate) Click Rate: 12.1% (325 clicks) Open Rate: 52.4% Avg. Order Value: $27.06 Avg. Revenue per Recipient: $2.03 7-Email Step Breakdown (Revenue by Email): Email 1 Welcome Email: $320 - Sent 604 - Opened 68% - Clicked 15.2% Email 2 Abandoned Cart Reminder: $280 - Sent 512 - Opened 54% Email 3 Product Benefits & Social Proof: $280 - Sent 463 - Opened 49% Email 4 Limited Time Offer: $210 Email 5 Comparison & FAQ: $175 Email 6 Final Reminder: $120 + $85 Email 7 Last Chance / Winback: $40 + $40 Total Recipients: 2,735 Total Entered Flow: 605 Conversion: 45% Built to convert on autopilot. Includes performance overview chart (Sep 12 - Oct 11 growth), revenue by step, and full attribution via Klaviyo. Every flow I build comes with this dashboard tracking.
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Cover image for Complete 7-email lifecycle automation system
Complete 7-email lifecycle automation system built in Klaviyo. Complete 7-email lifecycle automation system built in Klaviyo. Structure: Stage 1 WELCOME (Day 0-1): Email 1 Welcome/Onboarding + Email 2 Brand Story - Expected Open Rate 45-55% Stage 2 EDUCATE (Day 3-7): Email 3 Educational Tip, Email 4 Social Proof/Testimonial, Email 5 Product Spotlight - Expected Click Rate 12-18% Stage 3 CONVERT (Day 9-11): Email 6 Offer/Discount + Email 7 Last Chance/Urgency - Expected Conversion 3-6% Purchase Flow Trigger: Added to List / Segment: New Subscribers Automation: Klaviyo Flow Condition: Has Not Purchased Goal: Drive First Purchase & Improve LTV Built once, converts new subscribers on autopilot. Includes full trigger setup, segmentation, and Loom walkthrough video.
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