Avolé Studio
Brand & Packaging Design for Cosmetic & Lifestyle
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LOOP
This project involved redesigning the visual identity of LOOP Festival, a platform dedicated to video art and contemporary digital culture. The goal was to create an image that reflected its experimental and innovative spirit.
The identity is built on a pixel-based digital aesthetic, with a modular and flexible graphic system. The geometric typography allows each area of the festival (Fair, Festival and Studies) to be differentiated without losing unity. RGB colors, clean shapes and a minimalist design reinforce its contemporary and technological focus.
The result is an identity that not only modernizes the festival's image, but clearly communicates its technological, creative and constantly evolving character.
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