Atharva Karale
Your last minute go-to person
New to Contra
Atharva is ready for their next project!
Asked my mascot to promote my social!
Still confused what to call him, but asked him a small favour.
Bro's Promoting my social and my services, lets connect!
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The Mascot is here with a DRINK before a NAME!
Basically I Designed a 2D themed post where everything stays hand drawn and monochrome except the product.
The vanilla milkshake is kept realistic and in full color to instantly
grab attention, like why illustrate a perfectly fine real life product right.
The idea is simple: Design something that speaks the Brand Language in Brand Tone.
This creates strong contrast, highlights the item, and keeps the brand identity consistent while making the post stand out in the feed.
Not focusing on building content for a brand to post, but creating something the audience will remember the brand for...
BTW he what should we name him?
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Thinking Branding? I'm your guy and here's why...
Created a playful doodle-style mascot for a 2D-themed café, designed to match the hand-drawn, illusion-based interiors.
The character uses clean black outlines and minimal shading to stay true to the brand aesthetic, while being expressive and versatile for social media, packaging, and promotional content. We just proposed it to the owners and now we are discussing on working together...
Want to see how I planned on using it? Check the next post.
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Logo Redesign – Indian Startup Academy (Proposed Project)
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