pro
Ashley Joyner
Brand strategist helping founders scale sustainable brands!
New to Contra
Ashley is ready for their next project!
Building Websites With Strategic Intent
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Supported the strategic repositioning of Black Rican Vegan, a NYC-based pop-up chef, by refining audience alignment, cultural messaging, and brand differentiation. Helped strengthen the brand’s Afro-Latino identity to better resonate with its core customer base while maintaining broader community appeal. Contributed to messaging direction and helped shape the tagline: “vegan soul food cuisine with a Puerto Rican twist."
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Branding - Visual Identity (Tiffany & Co)
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Brand Storytelling: Martha Stewart Case Study
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Meet your brand strategist 👩🏾💻
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I partnered with an entrepreneur to rebrand her business and launch a creative community centered around networking, reciprocity, and visibility beyond the traditional 9-to-5. I supported brand messaging, market segmentation, audience positioning, activation strategy, and systems that helped increase engagement, strengthen brand identity, and create experiences that resonated with her audience.
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Supported the launch of a faith-based community organization and digital product ecosystem for an entrepreneur. Led rollout strategy, messaging, go-to-market planning, target audience segmentation, and visual identity development to help establish a cohesive and impactful brand presence.
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