Zelda — Luxury Hair Salon Website
Zelda is a premium Framer template designed for high-end hair salons and beauty ateliers. The goal was to create a digital presence that feels refined, calm, and editorial — matching the quiet luxury of a modern hair studio.
The Challenge
Most salon websites either feel too generic or overly flashy. The previous version of Zelda leaned into a dark, moody aesthetic with separate Services and Team pages. The redesign needed to feel more intentional, softer, and focused on presence rather than just listing services.
The Solution
I completely redesigned the site with a lighter, more editorial direction:
Soft cream and muted tones instead of near-black backgrounds
Tight wordmark paired with full-bleed imagery for quiet authority
Services and team integrated as sections rather than separate pages
Strong focus on philosophy, finished looks, and before/after transformations
Clean, considered typography and spacing throughout
The result is a website that feels more like a brand experience than a typical service site.
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Seroton Bureau — Architecture Studio
Framer website concept for architecture studios with selected work, services, testimonials, FAQs, journal content, CMS, and subtle interactions.
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Karl Steiner — Editorial Architecture Portfolio in Framer
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