Naming and Branding: Principia is a pregnant, daring and striking visual identity that uses a palette of saturated colors, with well-marked contrasts.

A rebellious, audacious and rock imprint, from the personality and voice of the brand all the way to its visual aesthetics

The idea was to create a fun and youthful brand that speaks directly to its consumers. We developed a brand that evolves around a cannabis flower illustration

From naming to social media, we collaborated side by side to craft this unique branding with bold colors, modern type and impactful visual elements