Arayik Khachatryan's Work | ContraWork by Arayik KhachatryanArayik Khachatryan
AI assistants, QR menus & mini-games for small businesses
What if today's apps were advertised in 1896? 📜📱
"The Electric Parlour Co." is a fictional ad campaign in the style of Edward Penfield's 1890s posters: food delivery by scooter, video calls in the parlour, wireless earbuds, robot vacuums and a selfie under Mount Ararat 🇦🇲
Made with my custom Recraft style. Which one is your favorite? The Electric Parlour Co. — Advertisements, 1896
I found Edward Penfield's 1890s magazine posters in the Library of Congress (marked "No known restrictions on publication") and fell in love with their flat colors, bold outlines and grainy lithograph texture. I removed all the original lettering and built the "Electric Parlour 1896" style in Recraft V4 from five of his posters. With it, I created an ad campaign for The Electric Parlour Co., an imaginary company from 1896 that already sells today's everyday tech: food delivery, video calls, wireless earbuds, robot vacuums, selfies, ride-hailing, dating apps and Wi-Fi. The later posters bring the campaign to Armenia, with Mount Ararat, vineyards, pomegranates, apricot orchards and the carved wooden balconies of old Yerevan.
Social post: https://www.instagram.com/p/DfIG7DZjYm7/ 3D animated reel "I am Armenia" (concept project). A vertical 9:16 video for Instagram and TikTok: a camera flight over Lake Sevan, the Cascade and Mother Armenia, Etchmiadzin and an eagle, with an original duduk-style soundtrack and a golden end title. Apricot Flight, a branded HTML5 mini-game (concept project). Fly an eagle over the Ararat valley, catch apricots and avoid storm clouds. Built to be re-skinned for a brand's promo: products as collectibles, a score screen for prize codes, playable from a link on any device. Play the demo: https://claude.ai/artifact/U4dQdxxH15KdrfgKhC4whs