Anurag Bose
GA4 & Marketing Analytics Expert | GTM · BigQuery · eComm
New to Contra
Anurag is building their profile!
If you're running GA4 or Adobe Analytics without proper event configuration, your conversion data has gaps. Your attribution is broken. And your ad budget is flying blind.
I'm Anurag — I've spent 6.4 years fixing exactly this for 400+ clients across APAC and Europe.
Here's what I actually do (not the buzzword version):
→ Migrate and configure GA4 & Adobe Analytics properly — event mapping, data layers, cross-domain tracking, the works
→ Connect GA4 + BigQuery + your CRM so your data lives in one queryable source of truth
→ Build dashboards your CMO will actually open (Power BI / Looker Studio)
→ Set up Consent Mode v2 + OneTrust so you're GDPR/PDPA-proof
→ Track every rupee of your LinkedIn & Google Ads spend back to real conversions
The results speak for themselves:
✅ ~40% reduction in manual reporting time
✅ 100+ GA4 & Adobe Analytics implementations — zero data loss
✅ 200+ eCommerce sites tracked across Shopify, WooCommerce & Magento
I've even deployed AI agents (Claude-powered) that query BigQuery and auto-draft insight reports — so your team stops copy-pasting numbers into slides.
Who I work best with:
eCommerce brands, SaaS companies, and digital agencies who are tired of guessing and ready to make decisions with clean, trustworthy data.
📅 Book a free 30-min discovery call → https://topmate.io/marklytics
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Designed and conceptualized an advanced eCommerce analytics dashboard to demonstrate expertise in digital marketing intelligence, GA4 event tracking, and conversion funnel optimization. This project simulates a multi-platform analytics environment for Shopify, WooCommerce, and Magento ecosystems using GTM-powered event architecture and executive KPI reporting.
The dashboard showcases end-to-end customer journey tracking — from page views and product engagement to checkout completion and purchase conversion — enabling actionable insights into revenue performance, cart abandonment, and acquisition efficiency.
Key Highlights
Built a simulated GA4 + Google Tag Manager tracking framework for enhanced eCommerce measurement
Designed conversion funnel visualization to analyze drop-off points across the customer purchase journey
Created traffic source attribution reporting for Google Ads, Organic Search, LinkedIn Ads, Email CRM, and Direct traffic
Integrated A/B testing result tracking to measure conversion uplift and checkout optimization performance
Developed executive KPI cards covering:
Total Revenue
Conversion Rate
Average Order Value (AOV)
Cart Abandonment Rate
Transactions
Simulated multi-platform eCommerce analytics for:
Shopify
WooCommerce
Magento
Demonstrated enterprise-style reporting aligned with GA4 event-based data models and marketing attribution practices
Tools & Technologies
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio / Power BI Concepts
eCommerce Event Tracking
Funnel Analytics
Conversion Rate Optimization (CRO)
A/B Testing Analytics
Data Visualization & KPI Reporting
Business Impact Demonstrated
This concept project highlights the ability to:
Translate raw behavioral data into executive-level insights
Identify conversion bottlenecks and revenue leakage
Evaluate marketing channel effectiveness
Support data-driven optimization decisions for digital commerce businesses
Design scalable analytics dashboards for enterprise reporting environments
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