Anna Popova
Social Media Manager | Content + Community (IG/FB/LI)
New to Contra
Anna is ready for their next project!
I developed the brand book: product messaging, positioning, and tone of voice.
I defined the color palette and typography, and created social media templates (posts and Stories).
I also set clear logo usage guidelines (how to place it correctly vs. incorrect examples), including spacing, sizes, and do’s & don’ts.
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Analyzed the target audience and competitors.
Built a content strategy focused on trust and expertise.
Created educational and sales content to handle price. objections
Launched collaborations with gardening and plant bloggers.
Proposed and created a free greenhouse selection guide as a lead magnet.
Showcased real projects and production process.
Worked closely with the sales department.
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I designed flyer layouts for a golf club, a restaurant, and a sod (roll grass) business.
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ACHIEVED THE FOLLOWING RESULTS:
Increased brand visibility of the agency in the Polish market
Achieved active audience engagement with comments and discussions
Built a foundation for expert positioning through educational content
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