THE BAND WITH THE THREE STRIPES. The Oasis reunion made ’25 unmistakably Live. And as the final notes of a historic tour recently faded out, I’m still buzzing to finally share a genuinely celestial project I was lucky enough to help shape. Across the summer - and timed perfectly for the homecoming dates - IMA brought the band’s legacy into adidas’ flagship stores across Manchester and London via an ambitious, immersive retail installation. Towering visuals. Rare, exclusive memorabilia. And at the core of each space: a glowing, globe-spinning LED sphere. A centrepiece activation that turned the stores into a full 360° dive through the band’s story. We deployed large-scale spherical screen technology (both up to 2m in diameter that occupied most of a cargo plane) as a completely new canvas for archival storytelling. Iconic gig footage - a true treasure trove - was pulled out of the past and re-engineered for the present, creating an experience fans returned to again and again throughout a huge cultural moment. Massive credit to the IMA team end-to-end: retail creatives who brought the environments to life, and the motion production crew I spent time with pre-testing the sphere content in a suitably secret location. A dream project, powered by the global energy and near-mythical hysteria of the band’s return, and a sharp reminder of just how far creative display technology can push storytelling in retail. The best band. Buckets of bucket hats. Biblical.

Andy Croson

Technical Creative Director, bridging physical and digital.