pro
Rocio Formentin
hi human being! let's create your brand universe
- $1k+
- Earned
- 1x
- Hired
- 5.00
- Rating
- 10
- Followers
CHAP.01
pop y2k arcade nostalgia/ barbie meets arcades.
Brand identity for a crypto-native & AI-driven entertainment platform built around games, live shows, and content. The brief was simple: loud, irreverent, impossible to skip.
So I leaned all the way in: neon glows, chunky type, and that specific fever dream where a pink Barbie dreamhouse walks into an arcade at 2am.
Brand identity + tagline · Part 02 coming soon.
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153
CHAP.02
Barbie follows the white rabbit through the metaverse.
Landing page for a crypto-native & AI-driven entertainment platform built around games, live shows, and content, designed and built in Framer in one week.
Brand assets from Illustrator, motion from Framer component libraries, combined into something that actually moves the way the brand feels.
As this was a pre-seed stage start-up, resources were quite tight; most of all: time. Low budget doesn't mean low impact.
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156
chap.03
the arcade as a typeface
Typography exploration for an AI-driven entertainment brand. Inspired by micrographics: that dense, precise language born in post-WWII manufacturing. Functional by necessity, poetic by nature.
The manufacturer's signature. Conceived as a poster, it ended up in the investor pitch deck. Because a brand doesn't stop being itself when the data gets serious.
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140
CHAP.04
every universe has its rules.
Investor pitch deck for an AI-driven entertainment brand. Behind the neon and the noise, there's a system. A world with its own logic, its own language, its own argument.
This is what it looks like when a brand walks into a boardroom and doesn't flinch.
Proudly design with @Figma
Watch it live → (https://www.figma.com/deck/lvsQG1QIsOEDcYljipExWO/2Real---VC-Pitch-Deck---Nov.24?node-id=162-318&viewport=605%2C285%2C0.26&t=YMS7i9xJJKJmQBmA-1&scaling=min-zoom&content-scaling=fixed&page-id=0%3A1)
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I went looking for beauty inside a blockchain protocol. And there it was: the same way a mathematical diagram turns something impossibly complex into one clean gesture.
Arc · web3 brand explorations.
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What does a protocol feel like when it moves?
Nodes. Data. Signal. Speed. Four states of a system in motion.
Arc · brand identity explorations for a web3 infrastructure platform.
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507
👋 Morning sunshine, style calls!
Icon Mark breakdown + App Icon.
Watch Celuland's full case study here (https://contra.com/p/Mk62g3UB-celuland-branding-case-for-tech-and-fashion-convergence?r=andromeda_journey).
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Urban AD campaigns.
Digital collages on backlit billboards and wall posters.
More than showcasing the product, the goal is to decorate the city with the brand's own identity and spark curiosity and engagement.
You can check the full case study here (https://contra.com/p/Mk62g3UB-celuland-branding-case-for-tech-and-fashion-convergence?r=andromeda_journey).
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CELULAND: Branding Case for Tech & Fashion Convergence
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Digital Arcana · NFT Marketplace
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18
Care.net · Healthcare Analytics SaaS
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19
Nexus: Global Project Management Dashboard Design
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11