Andrew Burgon
Hospitality-focused digital marketer /Revenue & Conversio
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On‑site independent revenue and conversion audit at Taipei Marriott Hotel.
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While conducting an on‑site audit at a luxury hotel, I noticed a striking mismatch: a section of the lounge that no longer exists still appears on the hotel’s official website. Outdated imagery creates a trust leak - guests arrive with expectations shaped by digital promises, only to encounter a different reality.
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Micro‑audits with commentary revealing hidden revenue leaks in boutique hotels. This living repository resides in my Featured section on LinkedIn. https://www.linkedin.com/pulse/hotel-audit-collection-andrew-burgon-4uz7c/
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In boutique hospitality, resonance isn’t accidental - it’s plated. Every texture, color, and aroma designed to echo memory and desire. This is an image from my 'Engineered Resonance' case study for social media.
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Engineered resonance for social media. Find your rhythm. Every space designed to energize, restore, and reconnect.
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An invitation into tranquility - where every detail, from the frangipani bloom to the therapist’s touch, is designed to restore balance. This is part of my 'Engineered Resonance' study for social media.
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Arrival & Welcome - capturing the threshold moment where anticipation becomes belonging. This is part of my engineered resonance mini-series on LinkedIn.
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Functional hospitality. An image that shows Casa Da Alma is a space where creativity and productivity can coexist - a courtyard that welcomes both leisure and work.
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Emotive atmosphere - Lighting, composition, and human interaction creates resonance beyond architecture. This image also communicates emotional contagion, environmental empathy and narrative immersion.
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The psychology of hospitality: resonance through human connection, not just presentation. (Boutique Hospitality)
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Engineered resonance on a plate - color, balance, and the quiet confidence of craft. An Instagram image that stops the scroll and starts the craving.
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Before the first guest arrives, Casa Da Alma is already alive - built by hands that shape its soul. Every stone, every flower, every gesture is part of the story. (Boutique Hospitality.)
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Resonance in conversation - Richard and Mabel embody the soul of Casa Da Alma.
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Hospitality begins at the door - a smile that sets the tone.
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This playbook decodes Instagram’s 2026 algorithm update for boutique hotels. It shows how authenticity, originality, and relationship depth drive visibility, and offers strategies to leverage storytelling, save-driven content, and location signals to strengthen engagement and convert followers into bookings.
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