Case study: Big Brooch Collection 2026 Digital Runway Films

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Big Brooch × Eche — Cinematic Virtual Runway Moscow Fashion Week 2026 · Digital Campaign Four looks. Four walks. A runway that doesn't exist — but feels like it should. From the full Eche collection, four hero looks were selected — those that carry the collection's cultural core: the Buddhist-Buryat-Chinese synthesis, the Europe-Asia duality at the heart of the brand. Each model enters, crosses, exits. The structure of a fashion show, reimagined as a digital sequence. The location is an AI-reimagined bridge — rooted in a single photo from the brand's Shanghai shoot, fully rebuilt in a space that couldn't be built in reality. Casting was directed to reflect the collection's DNA: models with Buryat and Chinese features, each look preceded by a natural transitional element — nature giving birth to form. Creative Direction & AI Production — Anastasia Karpenko Midjourney · Kling · Nanobanana · Suno · CapCut

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Big Brooch × Eche — Living Details Film Moscow Fashion Week 2026 · Digital Campaign What a runway can't show — texture does. Fabric in motion. Volume that breathes. Surface that catches light. Living Details is a close-up film built around what still photography loses: the organza tubes, the handcrafted floristry, the weight and movement of each piece from the Eche collection. The key technical challenge of the film was the material itself — AI consistently misread the collection's signature organza tube texture as fur or feathers. Multiple iterations and non-standard prompting techniques were required to make the fabric look like what it actually is. The same cultural logic runs through every layer: location, casting, and a Suno-generated score combining Chinese and Buryat musical motifs — the same East-West duality at the heart of Eche. Published on the brand's Instagram following Moscow Fashion Week. Over 4K views on the first day. Creative Direction & AI Production — Anastasia Karpenko Midjourney · Kling · Nanobanana · Suno · CapCut

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A concept video ad to promote a capsule collection (shirt, jeans and boots) of a quiet luxury and minimalistic made-up brand Solenne

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Anastasiia Karpenko

Creative Director. AI-powered fashion campaigns