Anastasiia Karpenko
Creative Director. AI-powered fashion campaigns
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Big Brooch × Eche — Living Details Film
Moscow Fashion Week 2026 · Digital Campaign
What a runway can't show — texture does.
Fabric in motion. Volume that breathes. Surface that catches light. Living Details is a close-up film built around what still photography loses: the organza tubes, the handcrafted floristry, the weight and movement of each piece from the Eche collection.
The key technical challenge of the film was the material itself — AI consistently misread the collection's signature organza tube texture as fur or feathers. Multiple iterations and non-standard prompting techniques were required to make the fabric look like what it actually is.
The same cultural logic runs through every layer: location, casting, and a Suno-generated score combining Chinese and Buryat musical motifs — the same East-West duality at the heart of Eche.
Published on the brand's Instagram following Moscow Fashion Week. Over 4K views on the first day.
Creative Direction & AI Production — Anastasia Karpenko
Midjourney · Kling · Nanobanana · Suno · CapCut
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Big Brooch × Eche — Cinematic Virtual Runway
Moscow Fashion Week 2026 · Digital Campaign
Four looks. Four walks. A runway that doesn't exist — but feels like it should.
From the full Eche collection, four hero looks were selected — those that carry the collection's cultural core: the Buddhist-Buryat-Chinese synthesis, the Europe-Asia duality at the heart of the brand. Each model enters, crosses, exits. The structure of a fashion show, reimagined as a digital sequence.
The location is an AI-reimagined bridge — rooted in a single photo from the brand's Shanghai shoot, fully rebuilt in a space that couldn't be built in reality. Casting was directed to reflect the collection's DNA: models with Buryat and Chinese features, each look preceded by a natural transitional element — nature giving birth to form.
Creative Direction & AI Production — Anastasia Karpenko
Midjourney · Kling · Nanobanana · Suno · CapCut
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A concept video ad to promote a capsule collection (shirt, jeans and boots) of a quiet luxury and minimalistic made-up brand Solenne
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Inspired by Dior Couture 2021 Dress
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Case study: Big Brooch Collection 2026 Digital Runway Films
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AI Video Lookbook — Mini Dress / Magic Atelier
A video lookbook for Magic Atelier dress, set against the gilded grandeur of the Paris Opera. The campaign frames a strapless red mini dress as the centrepiece of a Parisian moment: balcony light at golden hour, ornate iron railings, the city below.
The look is precise and confident. A sculptural silhouette, bold colour, gold jewellery that earns its place. The setting does not overshadow the dress, it completes it.
Produced entirely with generative AI tools. Direction, concept, and visual development by Anastasiia Karpenko.
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AI Fashion Film — New Muse is Born / Sorelle Era
A concept fashion film for the fashion brand Sorelle Era, built around a single narrative: the birth of a new muse. A mysterious figure arrives in a futuristic cocoon, inside a space that folds antiquity and the future into one, where the severity of ancient columns meets gothic arches and the sterility of otherworldly architecture.
The visual language draws directly from the hero piece, the Amber Dress Milk, a garment that carries the brand's DNA: archives of the past returning in a spiral, reborn with a futuristic resonance. The muse herself is a modern nymph, ethereal and self-possessed, her emergence from the cocoon a symbol of the Sorelle Era mission: the moment a woman recognises and accepts every part of herself.
This is not just the birth of a muse. It is the beginning of her era.
Direction, concept, and visual development by Anastasiia Karpenko.
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AI Video Lookbook — Shearling Coat / All We Need
A concept video lookbook created for All We Need, a fashion brand built on clean lines and quiet luxury. The campaign centers on a single hero piece - a shearling coat, shot through an AI-generated visual language that mirrors the brand's minimalist aesthetic: restrained, precise, with texture doing the talking.
Produced entirely with generative AI tools. Direction, concept, and visual development by Anastasiia Karpenko.
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AI Video Lookbook — Chunky Boots / Basarab
A video lookbook for Basarab, built around a chunky boot that commands the frame. The campaign pairs bold silhouettes with winter forest landscapes, bare trees, cold light, snow underfoot, creating a backdrop that is raw and quietly dramatic.
Shot from low angles with the boot at the center of the composition, the visual language contrasts softness with structure. The attitude is playful but grounded, soft and strong in the same step. The boots move through the frame with intention.
Produced entirely with generative AI tools. Direction, concept, and visual development by Anastasiia Karpenko.
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AI Video Lookbook — Fur Coat / All We Need
A concept video lookbook created for All We Need, a fashion brand built on clean lines and quiet luxury. The campaign centers on a single hero piece - a fur coat, shot through an AI-generated visual language that mirrors the brand's minimalist aesthetic: restrained, precise, with texture doing the talking.
Produced entirely with generative AI tools (Midjourney, Nano banana Pro inside Higgsfield.ai, Capcut). Creative Direction, concept, and visual development by Anastasiia Karpenko.
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