Ana María Mendoza
Fractional PM for AI & SaaS startups
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AI-Powered Dashboard Redesign
The dashboard had an adoption problem: users preferred to stay in WhatsApp because the product wasn't helping them do their job. I led the redesign end to end (user interviews, role-based structure, AI configuration layer and outcome-driven analytics). From a fragmented view to a product people actually use.
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Rethinking WhatsApp Groups as an Operational Layer (Rentmies)
The initial hypothesis was that WhatsApp groups could become a product channel. Discovery showed something different: the problem wasn't the groups themselves, but the operational chaos around them. I reframed the opportunity, defined the MVP and structured the backlog for implementation.
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Defining a Multi-Currency Wallet for LATAM Users
Explored how a multi-currency wallet could help users protect their purchasing power in volatile economic environments. Contributed to user research, product definition and MVP direction, helping shape a concept built around trust, simplicity and financial control.
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Onboarding System
Onboarding depended entirely on the Customer Success team (which made it slow and hard to scale). I mapped how the process actually happened in practice and translated it into a structured product flow, reducing operational load and opening the door to self-serve activation in the future.
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