Brand Strategist & Creative Director

Paula Jassir
Paula Jassir

Paula Jassir blends timeless denim heritage with modern sophistication, using a minimalist design and evolving narrative to empower and inspire in prêt-à-porter

Brand Designer
Brand Strategist
Packaging Designer
Adobe Illustrator
Adobe Photoshop

Hilalma
Hilalma

Hilalma redefines wellness with vibrant, joyful branding. Embracing the scent of happiness, it blends empathy, dynamism, and premium elegance in every fragrance

Brand Designer
Brand Strategist
Packaging Designer
Adobe Illustrator
Adobe Photoshop

Tehuana
Tehuana

Tehuana blends Oaxacan flavors and Zapotec tradition, connecting diners to Mexican culture through rich narratives, unique visuals, and authentic

Brand Designer
Brand Strategist
Packaging Designer
Adobe Illustrator
Adobe Photoshop