Alison Klug
Brand messaging strategist & copywriter.
New to Contra
Alison is building their profile!
Feed Creatures is my creative laboratory—a brand I built to explore the psychology behind how people think, connect, consume content, and make decisions. I handle every aspect of the brand, including strategy, copywriting, storytelling, content marketing, SEO, visual direction, and social media. From long-form essays and illustrated carousels to brand messaging and audience growth, Feed Creatures showcases my ability to turn complex ideas into content that is both meaningful and highly shareable.
1
3
I developed high-converting lead magnets for The Online Dog Trainer that transformed common dog owner challenges into valuable educational resources. From content strategy and topic selection to copywriting and reader engagement, each guide was written to capture leads, strengthen brand authority, and support long-term email marketing campaigns by delivering practical, actionable advice to new subscribers.
1
7
I helped relaunch The Warehouse Performing Arts Center's social media channels by developing a cohesive content strategy, writing engaging copy, and creating branded content that brought new energy to the organization's online presence. By showcasing productions, student programs, community involvement, and behind-the-scenes moments, I helped reconnect audiences with the theater while strengthening brand awareness and engagement.
1
11
I developed branded educational presentations for Real Fast VIP, combining instructional copywriting with presentation design to create polished training resources for authors. From outlining the curriculum and writing slide content to designing clear, engaging visuals, I translated complex marketing topics into actionable lessons that helped writers build their audience, strengthen their online presence, and grow their business.
1
15
I developed the full sales page strategy and copy for Dr. Kellyann's 10-Day Belly Slimdown Quick Start Kit, transforming a health program into a persuasive, high-converting offer. From headline testing and audience messaging to storytelling, product positioning, social proof, SEO optimization, and conversion-focused calls-to-action, every element was written to move readers confidently from curiosity to purchase.
1
18
I planned and managed Handyman LKN's social media strategy across Facebook and Instagram, creating all graphics and copy to support brand growth and customer engagement. By combining educational content, service-focused messaging, before-and-after project highlights, and seasonal marketing campaigns, I helped build a cohesive online presence that established credibility, strengthened the brand, and kept the business top of mind for homeowners in the Lake Norman area.
1
20
For Carolinas Natural Health Center, I researched and wrote SEO-driven blog content that translated complex health and wellness topics into approachable, engaging articles for patients. Each piece was strategically structured around keyword optimization, search intent, and on-page SEO best practices while maintaining an educational, trustworthy voice. The content was designed to improve organic search visibility, establish the practice as a credible resource, and help prospective patients make informed decisions about their health.
1
24
I oversaw Instagram and Facebook content for Old Town Event Center, combining strategic copywriting with professional event photography to create a cohesive, visually compelling brand presence. From capturing weddings and private events to writing engaging social content, I produced every post with the goal of increasing visibility, showcasing the venue's unique character, and inspiring prospective clients to envision their own celebrations there.
1
28
For Lucky Grooming, I developed conversion-focused Amazon product listings designed to increase visibility, build buyer confidence, and improve purchase decisions. I wrote SEO-optimized product titles, keyword-rich bullet points, persuasive product descriptions, and brand messaging that balanced Amazon search best practices with engaging storytelling. Each listing was crafted to clearly communicate product benefits, reinforce the brand's clean ingredient philosophy, and create a distinctive voice in a highly competitive marketplace.
1
30
For Old Town Public House, I led the brand messaging and content strategy during a pivotal period in the business's history. I developed website copy, social media campaigns, email marketing, event promotions, and community-focused storytelling that strengthened the restaurant's connection with its audience. Rather than simply promoting food and events, I focused on telling the story of the people, history, and culture behind the business—creating content that built loyalty, encouraged engagement, and turned customers into passionate advocates for the brand.
1
32
I planned and wrote this long-form, SEO-driven blog to help Sumer attract qualified organic traffic while showcasing their expertise in brand storytelling. I handled the content strategy, keyword optimization, article structure, metadata, and all written copy, balancing search engine best practices with engaging, human-centered writing. Rather than writing for algorithms alone, the goal was to create content that answered readers' questions, built trust, and naturally guided them toward the brand's services.
1
28
For this Black Friday/Cyber Monday campaign, I developed a strategic four-email promotional sequence designed to drive urgency, increase conversions, and maximize revenue over a limited-time offer. I crafted subject lines, sales messaging, offer positioning, and persuasive email copy while structuring the campaign around scarcity, price anchoring, bonus stacking, and audience segmentation. The result was a cohesive launch that guided subscribers from initial excitement through final purchase using a clear, psychology-driven sales narrative.
2
26