Alice Maryjane
Squarespace & Kajabi Expert | Websites That Convert
Artisan Bakery Website Design
4
4
Modern Theory | Premium Fragrance & Candle E-commerce Website
Project Overview
Modern Theory is a premium home fragrance brand focused on clean ingredients, timeless design, and creating a calming atmosphere through thoughtfully crafted candles and home fragrances. The website concept combines minimalist aesthetics, editorial-style imagery, and an organized shopping experience to communicate the brand’s identity while making product discovery simple.
Design & Development
The website features a refined visual layout with neutral tones, elegant typography, high-quality product imagery, and carefully structured sections that showcase the brand’s collections and products.
Key Features & Functionality
Premium Homepage Design: A prominent hero section showcasing signature fragrances, promotional messaging, and clear calls to action.
Product Collections: Organized collections for signature candles, bestsellers, seasonal fragrances, accessories, and room sprays.
Product Discovery: Featured product sections that help visitors explore the catalog and discover relevant products.
Brand Storytelling: Dedicated sections communicating the founder’s story, brand philosophy, and commitment to clean ingredients.
Product Promotion: Discovery sets and curated product recommendations designed to encourage product exploration.
Responsive Layout: A layout designed to adapt across desktop, tablet, and mobile screens.
Customer Navigation: Structured menus, search, account access, and shopping-cart entry points.
Newsletter Signup: An email subscription section to support audience growth and ongoing customer communication.
Trust-Building Sections: Brand promises, ingredient messaging, shipping information, and customer support links.
Conversion-Focused CTAs: Strategically placed buttons guiding visitors toward collections, products, and shopping opportunities.
Kajabi Application
For a Kajabi implementation, this design direction can be adapted to support brand storytelling, lead capture, email marketing, digital fragrance guides, educational content, and customer nurturing. Physical product sales and advanced e-commerce functionality would need to be assessed against Kajabi’s current capabilities or handled through an appropriate external commerce integration.
Project Goal
The goal is to create a polished, brand-led digital experience that combines strong visual presentation with clear navigation, compelling storytelling, and a smooth path from discovery to action.
5
14
504
Signal Growth Lab — AI-Powered Website Growth Platform
Signal Growth Lab is a digital platform designed to help businesses understand their website performance, identify opportunities for improvement, and make better decisions about growing their online presence.
Built with Base44, the project brings together a modern user interface and a practical approach to website growth. It focuses on helping businesses recognize potential barriers affecting their visitors' experience and discover opportunities to improve website clarity, usability, and conversion potential.
The platform is designed around a simple idea: businesses should be able to move beyond guessing what is wrong with their websites and focus on identifying meaningful opportunities for improvement.
Through its design and functionality, Signal Growth Lab explores how AI-powered tools and automation can make website optimization more accessible, actionable, and easier to understand.
The goal is to create a useful experience that connects technology, thoughtful design, and business growth in one platform.
8
16
1.7K
Squarespace Luxury Real Estate Website Design
6
5