Redesigned and developed a premium WordPress website for Luxeline Chauffeurs Services, a UK-based executive chauffeur company, with a complete booking and customer management experience built around the business's daily operations.
The project involved extensive WordPress customisation, bespoke plugin development, booking automation and technical SEO, connecting the customer-facing website with the operational systems behind it.
Key Development Work:
1- Premium Website Design: Created a refined, responsive website with a professional presentation of chauffeur services, vehicle categories and a clear customer booking journey.
2- Custom Booking System: Developed a streamlined booking experience allowing customers to enter journey details, select vehicles, review pricing and submit booking requests.
3- Dynamic Pricing: Configured journey-based pricing with distance calculations, vehicle-specific rates, airport transfer requirements and configurable pricing rules.
4- VIP Client Accounts: Built dedicated customer account functionality, allowing clients to access booking information, monitor journey statuses and manage their booking records.
5- Bespoke WordPress Plugins: Developed custom functionality connecting booking activities, payment information and journey status updates between the WordPress administration dashboard and customer accounts.
6- Booking & Status Management: Improved the administrative workflow so booking progress and journey status changes could be managed centrally and reflected within the relevant client accounts.
7- Payments & Automated Communication: Integrated payment functionality alongside automated invoicing, booking-related emails and professional customer notifications.
8- Google Search Console: Set up and configured Google Search Console to support search performance monitoring, indexing management and the identification of technical search issues.
9- Technical SEO: Worked on the website's technical SEO foundations, including search engine crawlability, indexing configuration, XML sitemaps, metadata and mobile usability.
The Outcome
A tailored WordPress platform that brings the website, booking process and back-office operations together, reducing repetitive administration while providing customers with a clearer, more convenient way to arrange their journeys.
The project also established a stronger technical foundation for search visibility and ongoing website optimisation.
Rather than relying entirely on standard plugin features, the development was adapted to Luxeline's booking requirements, operational workflows and long-term website needs.
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Developed PelCab’s premium chauffeur website with an automated booking system, dynamic pricing, VIP client accounts, and integrated payments.
Built two custom plugins to streamline the booking journey and synchronise booking and trip statuses between the admin dashboard and client accounts, alongside automated invoicing and professional email notifications.
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Project Overview
Designed and fully developed a complete, high-converting Shopify e-commerce store for a premium women’s ethnic wear fashion brand. Delivered a modern, visually rich online store optimized for conversions and currently generating live sales.
Key Deliverables & Technical Highlights:
Built and fully customized a professional Shopify theme tailored to the brand’s aesthetic with elegant design, smooth navigation, and mobile-responsive layout.
Implemented complete store setup including product management, collections, pricing, shipping, and order processing systems.
Integrated Facebook Meta Pixel and Facebook Shop for seamless ad tracking, retargeting, and direct product syncing.
Created and configured the full Facebook Ads setup, including campaign structure, pixel events, and catalog integration for continuous running advertisements.
Connected all major social media platforms (Instagram, Facebook, etc.) for unified brand presence and traffic generation.
Optimized the store for performance, user experience, and checkout flow, resulting in a fully functional, live e-commerce platform actively taking customer orders.
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Online Business Manager & Shopify Developer – Bin Saddique Fabrics (Ongoing)
Project Overview
Created and currently managing the complete online presence for Bin Saddique Fabrics, a wholesale ladies fabric and ethnic wear business based in Faisalabad. Successfully built the Facebook business page from scratch and scaled it into a high-performing social commerce channel generating consistent monthly sales.
Key Achievements & Responsibilities:
Established the professional Facebook business page, including branding, logo design, and optimized business information.
Developed and executed a full content strategy with regular posts, reels, and promotional campaigns targeting wholesale buyers.
Built audience trust and engagement, growing the page to 2.3K followers with strong monthly sales performance.
Creating online sales-driving marketing strategies and handling Facebook ads.
Currently developing a full Shopify e-commerce store for the brand to expand from social commerce to a professional online retail platform (launching soon).
This project demonstrates ongoing expertise in building, growing, and professionalizing wholesale fashion businesses through Facebook and preparing for multi-channel e-commerce expansion.
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