Through an iterative process of prototyping, A/B testing, and optimization, I developed and implemented new designs that significantly enhanced user engagement.

In this project, I aimed at enhancing engagement and conversion rates for a brand with a diverse customer base via the power of personalization.

While this project acted as a huge education for me on the inner workings of a DAM, managing digital assets, I was also able to get hands-on experience.

Crafted personalized email content that led to a 40% improvement in open rates and customer engagement.

Created visually engaging and effective email templates which resulted in a 25% increase in click-through rates for the client's campaigns.

Developed and implemented an email marketing strategy that increased client's conversion rates by 30% within three months.