Ali Hamza
Certified Google Ads and Growth Specialist
New to Contra
Ali is building their profile!
Google Ads Lead Generation for Event Photobooth Brand (UK)
I developed and managed a targeted paid search strategy focused on high-intent event keywords, seasonal demand, and local geographic targeting.
Scope of Work:
Campaign structure setup for event-based search intent
Keyword segmentation (weddings, corporate events, parties)
Geo-targeting optimization
Conversion-focused ad copy
Budget allocation for peak booking seasons
Conversion tracking refinement
The strategy focused on capturing ready-to-book customers rather than low-intent traffic, improving lead quality, and booking inquiries.
Result:
A structured lead generation funnel optimized for consistent event bookings and seasonal scaling.
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Google Ads Sales Strategy for Urban Hides (Premium Leather Jacket Brand)
I built and optimized a Google Ads sales framework targeting transactional keywords and product-focused search queries.
Scope of Work:
Search & Performance Max campaign management
Product-based keyword targeting
Audience refinement & remarketing
ROAS-focused bid strategy optimization
Ongoing performance testing
The goal was to improve purchase intent targeting while reducing wasted spend from broad fashion searches.
Result:
A structured paid acquisition strategy designed to increase online revenue and improve return on ad spend.
If you have any project, let's talk!
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Google Ads eCommerce Growth Strategy for Lecker Bites!
I managed and optimized their paid search campaigns with a focus on buyer-intent keywords and conversion optimization.
Scope of Work:
Campaign restructuring for product categories
Search term analysis & negative keyword expansion
Ad copy testing for higher CTR
Budget distribution optimization
Conversion tracking validation
The approach centered on improving cost efficiency while increasing product-level visibility.
Result:
A refined paid media structure aligned with eCommerce growth objectives.
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Google Ads Patient Acquisition Strategy for Stare Bene Davvero!
I designed a lead acquisition framework focused on high-intent treatment searches and local targeting.
Scope of Work:
Service-based keyword targeting
Location-specific campaign segmentation
Lead-focused ad copy optimization
Conversion tracking setup
Budget prioritization for high-value procedures
The objective was to attract qualified consultation bookings rather than general information seekers.
Result:
A performance-focused acquisition structure built to drive consistent, high-quality inquiries.
If you have a similar nature of business, let's talk today!
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Webinar Growth: 1.3k+ Leads at $0.34 CPL/CPC
Launched a high-performance lead generation campaign from scratch to drive webinar registrations and build a qualified email database.
With zero historical data, the challenge was identifying and converting the right audience at scale while maintaining strong cost efficiency.
Solution:
Built the full campaign structure with accurate conversion tracking. Continuously optimized ad messaging and landing page hooks to maximize sign-ups and reduce wasted spend.
Outcome:
- Scalable, repeatable lead generation system
- 1,350 high-intent leads in 30 days
- $0.34 Cost Per Lead
- $455 total ad spend
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High-Volume Lead Gen 500+ Conversions at $0.59 CPC
Shift focus from passive site engagement to high-intent form submissions for a local dealership.
Eden was seeing high traffic volumes, but visitors were merely window shopping, engaging with the site without ever requesting a quote or checking vehicle availability. This resulted in a significant budget drain on engagement metrics that weren't translating into sales leads.
Solutions:
- Inventory-Specific Targeting
- Lead Foam Optimization
- Strategic Bidding
Results:
- Generated 513.51 high-intent leads in just 20 days.
- Achieved a cost-per-conversion of only $0.59, a massive win in the highly competitive automotive niche.
- Maintained an ultra-low $0.02 Avg. CPC, allowing for massive reach on a modest $303 total spend.
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The account was burning budget on junk traffic and broad placements that didn't match user intent, leading to high acquisition costs and wasted spend.
I performed a deep audit to strip away underperforming placements and refined the audience signals to target high-intent buyers. By fixing tracking discrepancies and optimizing asset groups to match the customer journey, I forced the Google algorithm to prioritize sales over vanity metrics.
𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
𝟮𝟱𝟰 𝗧𝗼𝘁𝗮𝗹 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀
$𝟬.𝟴𝟲 𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻
𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗪𝗶𝗻: I brought the conversion cost lower than the average CPC ($1.09), meaning every sale cost less than a single average click.
𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴: Turned a $218 investment into a high-performing sales engine with consistent returns.
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