Lex UGC
UGC FOR TECH · BEAUTY · PET · WELLNESS BRANDS
New to Contra
Lex is ready for their next project!
Beauty Brand Product Test.
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Bag Review: Versatility, Functionality, Value.
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Pet UGC Unboxing + Review
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Pet UGC: Kona Park Adventure
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Rain-Ready Footwear UGC Ad
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Wearable & Health Tech UGC Ad
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Spec UGC ad created for wearable and health tech brands. Opens with a problem-first hook — spent months searching for a watch that could actually replace my Apple Watch — then transitions naturally into the key features that drove the decision: sleep tracking, heart rate monitoring, and stress level visibility. Shot in a lo-fi, talking-head style that feels native to TikTok and Meta feeds. Structured for paid ad use with a clear problem, product solution, and soft close. No brand sponsorship — created as a portfolio spec piece to demonstrate ad-ready UGC content for health tech and wearable partnerships.
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Spec UGC fashion/lifestyle review for a footwear brand. This clip highlights the styling details and practical value of the boots, especially the lacing design, neutral green color, and how the shoe combines rain-ready function with a more elevated look. The delivery feels natural and conversational while still clearly communicating product benefits to the audience. Created as a spec piece for fashion, footwear, and lifestyle brand partnerships.
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Spec UGC lifestyle/pet content piece featuring my dog Kona. This clip captures a natural, in-the-moment park adventure and shows a relatable everyday pet-parent story with strong personality and warmth. It demonstrates an authentic, casual on-camera style that feels native to social content, while still allowing room to fit into pet, outdoor, or lifestyle brand storytelling. Created as a spec piece for pet and lifestyle brand partnerships.
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Spec UGC unboxing and review for a pet brand. This clip introduces a relatable pet-owner pain point — a dog that destroys toys quickly — and positions the product as a practical solution. It combines an authentic personal voice with a clear product promise, making it feel natural while still delivering the product value to the audience. Created as a spec piece for pet, dog subscription, and pet wellness brand partnerships.
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Spec UGC product review for a fashion accessories or DTC bag brand. Part of a self-directed weekly series — “Tuesday Tries” — testing products against three real-world criteria: versatility, functionality, and value. This clip reviews the Uniqlo Round Mini Shoulder Bag using a structured, criteria-based framework that feels native to TikTok and Instagram Reels. Demonstrates the ability to deliver organized, opinion-led product reviews in a conversational, lo-fi style optimized for brand paid ad use. Created as a spec piece for fashion, accessories, and lifestyle brand partnerships.
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Spec UGC product review for a skincare or beauty brand. This clip demonstrates a research-led purchase decision — comparing SPF skin tints across multiple brands (Tower 28, Saie, Summer Fridays, Fenty) before choosing based on specific criteria: SPF protection, light coverage, serum ingredients, and a no-makeup makeup finish. Naturally communicates four product benefits without sounding scripted. Conversational, lo-fi talking-head style optimized for TikTok, Instagram Reels, and Meta paid ads. Created as a spec piece for skincare, beauty, and DTC personal care brand partnerships.
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