Alexander Basaraba
Founder & CEO of BASMAR. Сo-Founder of Pecode.
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Premium Pet Nutrition Website Redesign.
Redesign for Australian pet nutrition brand offering premium Green-Lipped Mussel supplements for dogs and cats. This project focused on redesigning the website to create a clearer conversion journey while preserving the existing brand identity. The new design features improved information hierarchy, stronger trust signals, a premium visual presentation, responsive layouts for desktop and mobile, product comparison, subscription offers, customer reviews, and sustainability-focused messaging.
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Manual and Automated QA for Planning Visual planning software that improves firm-wide performance by delivering trusted insights, better project performance, and optimized resource utilization across offices and disciplines. Planifi helps lean organizations do more with less: increase productivity, decrease wasted resource hours, and deliver visibility into project performance across your entire firm.
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Internal web platform designed to manage workforce processes and structured operational workflows. Built a role-based system (Admin/User) with secure authentication and mobile-friendly UI. Responsible for frontend architecture (React/Next.js), backend API design (Node.js), database modeling, and core business logic. Owned the product end-to-end within a small team (up to 5 engineers), coordinating technical decisions, reviewing implementations, improving system reliability, and ensuring stable, predictable production releases
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Astaxanthin (http://Astaxanthin.co.nz) is a content-driven e-commerce website designed to establish Biosphere Astaxanthin as New Zealand’s most trusted astaxanthin brand. The project combined scientific education with conversion-focused design, creating an experience that helps users understand the benefits of astaxanthin while seamlessly guiding them toward purchase. The goal was to balance credibility, usability, and brand storytelling within a premium wellness experience.
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