Alex Milroy
Architecting seamless digital User Experience ecosystems
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Caesars Entertainment runs some of the largest hotels in the world—properties where thousands of rooms turn over daily. Check-in lines could take hours, souring the first moments of a guest’s vacation. Our team was brought in with a clear goal: reinvent the hotel arrival process so guests could skip the line entirely.
We designed and launched a mobile Express Check-In experience within the Caesars Rewards app, letting guests confirm their stay, manage details, and pick up keys at a kiosk or go straight to their room with a digital key.
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