Albrina Mendes
Content Marketing & Event Partnerships Manager
New to Contra
Albrina is building their profile!
Usually, I find myself in front of the camera. This time around, I was offered the opportunity to contribute to both roles. Lending my creative vision as NYC's Creative Director for Westborn Collectives (https://www.westborn.co/projects-6).
WBC is a platform for creatives in art, fashion, music, and film, building a high-end event and entertainment brand that bridges cultural gaps through culture-driven experiences.
With the launch of their SS Season I Jerseys, I was tasked with the overall vision of the shoot. Including securing talent, and scouting locations that capture the Brooklyn, NYC feel.
Fun fact: This photoshoot was produced with ZERO budget. 😊 That's the power of community and tapping into your resources.
Check out the final product here (https://www.instagram.com/p/DLvgGvupgTs/?igsh=MXhpc3RlNnF5b2doeg==) 📸
1
14
83
Tailored community-centered gatherings play a big role in how brands nurture and grow. 🪴
I curated an immersive paint-and-sip experience where art met technology for women of color in tech, creative fields, and entrepreneurship. 🎨
The event invited attendees to tap into creative expression through hands-on activities and engage in meaningful conversations around innovation and identity.
Through thoughtful event design, partner collaboration, and facilitation, the activation fostered connection, creativity, and empowerment in an intimate, inclusive setting.
2
20
120