Akshat Gupta
Product Designer | Startups & B2B SaaS
New to Contra
Akshat is ready for their next project!
Most brands have no idea how AI talks about them.
Not on Google. On ChatGPT. On Perplexity. On Gemini.
Thirdeye was built to fix that, a tool that tracks brand visibility across LLMs, monitors competitor Share of Voice, and tells you exactly where you're missing from AI-generated answers.
I was the lead designer on this from day zero.
Prompt tracking, citation analysis, sentiment, competitive benchmarking - all designed to give growth teams one place to understand and act on their AI search presence.
Just published the full UX case study on Medium. Every decision, every screen, every tradeoff.
Read Here: thirdeye-an-aeo-saas-product-design-case-study (https://medium.com/design-bootcamp/thirdeye-an-aeo-saas-product-design-case-study-6ca12053efdd)
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Wagman Digital is a leader in comprehensive digital marketing. Our team of experienced digital marketers have expertise in all channels of online marketing and provide a simple results-driven approach.
I redesigned the whole website experience. Client requirement was pretty straight forward
- Minimal Design
- Matches the theme with the existing website
- Clear Visual Hierarchy and showcase our work
- Minimum but quality micro interactions
- SEO Ready
- Fast and Optimised Performance.
You are seeing the live version of the website. You can experience this from here as well:- https://wagmandigital.com/
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OneCricket is a cricket news and article platform aiming to be more than just another Cricbuzz or ESPN clone. Our goal? To offer a better reading experience for cricket enthusiasts, one that doesn’t interrupt, annoy, or overwhelm.
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I redesigned the BeBetta Gaming app experience.
BeBetta is a first-of-its-kind gamified play-to-earn platform that turns your time into real-world wins.
- 3+ million users in the first 3 months
- Ranked #3 in India's gaming category.
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When the product was expected to grow quickly, new modules are already in plan. Without a structured system, the interface would quickly become inconsistent and impossible to scale.
The biggest challenge was that we were essentially designing the product from scratch. There was no existing design language, no component system, and no defined interface patterns.
We studied several modern design approaches including ShadCN components, Tailwind-based systems, and other scalable UI libraries. The goal was not to copy a library, but to understand how scalable systems are structured and why they work.
From there, we began defining tokens, primitives, and components that would power the interface at every level.
The design system was structured in four distinct layers, each building on the one below it. This hierarchy meant new features could be added without touching the foundation.
- Design Tokens & Variables
- Base UI Elements
- Composed UI Patterns
- Feature Modules
The design system quickly became the foundation of the product. Instead of designing screens individually, new features could be built using existing primitives and components improving design speed and reducing UI inconsistency.
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Most brands have no idea how AI talks about them.
Not on Google. On ChatGPT. On Perplexity. On Gemini.
Thirdeye was built to fix that, a tool that tracks brand visibility across LLMs, monitors competitor Share of Voice, and tells you exactly where you're missing from AI-generated answers.
I was the lead designer on this from day zero.
Prompt tracking, citation analysis, sentiment, competitive benchmarking - all designed to give growth teams one place to understand and act on their AI search presence.
Just published the full UX case study on Medium. Every decision, every screen, every tradeoff.
0
30