Finally wrapped on this Pepsi concept. Spent a some time dialing in the frost and the vapor to get that sub-zero feel.
Everything here was built in 3D, from the ice cubes to the can. Really happy with how the lighting hits the steam.
What do you think of the mood?
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Put together this 5-second hook for a beverage series. The goal was fast, punchy motion that keeps the focus on the product.
Modeled the cans from scratch and ran three different flavor variations through the same lighting setup.
If you're looking for a 3D ad that actually grabs attention, let’s talk.